Design Expedition
_adidas Creative Community Leadership
I was part of a dynamic adidas creative community and I was fortunate to play a significant role in developing and fostering its collaborative spirit. The Design Expedition started as a themed campout and river float. I proposed taking the expedition to the next level, pitching a concept for a geo-hunt and catapult build and launch competition. I invited Leigh Christie, an engineer/creative entrepreneur, to lead and inspire the catapult builds. The community had a blast and bonded in ways not possible in an office setting.


