_adidas Basketball Campaign
boost Basketball
boost foam is an industry-leading technology and one of adidas' top innovation stories. It was time to launch boost into the Basketball category, bringing the 'energy return' benefits to the hardwoods. The storytelling focused on the game-changing benefits of boost foam capsules, celebrating our top signature athletes, and showcasing premium boost footwear.
'Feel the Difference' featured D. Rose and Damien Lillard showing how boost’s energy return is the real deal. Agency partner, Sockeye, developed film with adidas Basketball.
_adidas Basketball Social Campaign
boost or bust
boost or bust was pitched as a campaign extension to hype boost’s game-changing effects through a different lens. Leaning into comic exaggeration, we considered a few less glamorous day jobs for our NBA stars and established that life with boost energy is much better than life without it. During the pitch, laughs quickly turned into additional marketing budget for an exclusive boost or bust social film featuring Damien Lillard.
boost or bust started as a 2D social campaign, but the concept's comic nature inspired a light-hearted social film. Agency partner, Sockeye, brought the film version to life, featuring Damien Lillard.