adidas Jam Session
_Creative Community Leadership
The adidas Jam Session marked a new phase of experimental sound creation for the brand. I saw an opportunity to cross the streams of creative exploration and community building and developed this one-of-a-kind experience. Sound designer Diego Stucco led, recorded, and mixed the jam session. The Brand Design community played various instruments, found objects, tools, construction materials, and sports equipment. We crossed into some very experimental territory.
"By connecting through unique experiences, we build a more friendly, bonded, and kick-ass creative community—better suited to create the future of our brand."
Jam Session felt like a party, but it was actually an opportunity to test creative ideas and forge new creative relationships. This innovative play session sparked a series of sound experiments that Brand Design used as seeds for future creative direction. Sound designer Diego Stucco became a go-to collaborator as we started to innovate soundtracks for category content, like this American Football video.