It was common practice for only a handful of senior creatives to attend inspirational events like SXSW or TED Talks. Many fellow creatives were excluded from the live inspiration process. I believed in a more equitable approach, so I pitched an idea for adidas to host a creative speaker event. Calling All Creators was a full day of live talks and performances by creators from diverse industries, and it was made available to every member of the PDX creative community. The first event's inspirational energy was off the charts and paved the way for five Calling All Creators events in two years.