Creativity is the Answer

_adidas Brand Campaign

The Creativity is the Answer campaign built equity in adidas' creator sports brand positioning and landed the concept that athletes use imagination and creativity to find answers in their game, life, and world. This campaign celebrated World Cup 2018 and over fifty of the brand's top athletes, entertainers, and influencers.

CITA_WEB_Campaign_5.jpg
CITA_WEB_Billboard Day 2_1.jpg
CITA_WEB_Macbook_Ecom_2.jpg
Sport18_Pogba_head.jpg
CITA_WEB_Campaign_6.jpg
CITA_WEB_InstoreMens 2_1.jpg
CITA_WEB_iPhone_1.jpg

The Creativity is the Answer TV spot (agency: 72 and Sunny) built equity in the creator sports brand positioning and helped land the concept that creativity is a difference maker—celebrating World Cup 2018 and over fifty of the brand’s top athletes, entertainers, and influencers.

CITA_WEB_Campaign_4.jpg
CITA_WEB_Bus Shelter Night_1.jpg
CITA_WEB_Macbook_1.jpg
CITA_June Burst 18_WEB_BTS_1.jpg
CITA_June Burst 18_WEB_BTS_4.jpg
Previous

Brand Campaign_CAC
Next

adidas Brand Expression