Calling All Creators
_adidas Brand Campaign
The brand campaign for Calling All Creators reinforced adidas creator sports brand positioning, dimensionalized the creator mindset, and showcased athlete and creator as one and the same. This campaign celebrated over 30 sponsored creators across multiple sports categories. It offered a full range of assets that covered the spectrum of brand communications across all consumer touch points, including retail, ecom, and social.
The Calling All Creators TV spot developed by Brand Comms (agency: Sockeye), built equity in the creator sports brand positioning and celebrated the brand’s roster of creators.
The internal team created the screen-printed poster art, and we collaborated with an illustrator to hand-letter the athlete attributes. The content's raw energy and bold graphic nature dimensionalized the creator mindset, while its modular flexibility made adaptations across communication channels uncomplicated.
