NBA Start of Season
_adidas x NBA Campaign
The NBA Start of Season campaign showcased center court as center, stage–shinning a vivid spotlight on every dribble, cut, and high-flying finish. This concept was developed to deliver visually striking content and instant changeability of backgrounds during the shoot. This innovative approach allowed uniqueness and variation across the action, portrait, and product-focused content, while taking our products and athletes to new vibrant heights.
On-court performance gives way to off-court expression. adidas Basketball's ever-evolving "Court to Street" concept delivered premium lifestyle content. The "Inner Circle" concept showcased some of the NBA's brightest young stars and inspired consumers to go after that next-level baller status.
I was fortunate to lead adidas x NBA Supershoot for multiple seasons. Developing creative concepts, leading art direction, leading internal and external creative teams, collaborating with marketing partners, working with some of the best basketball players on the planet, and helping grow adidas basketball net revenues from $150M to $300M over three years. One of my favorite John Wooden quotes sheds light on how we handled these big shoots. “Failing to prepare is preparing to fail.” My teams were always prepared to execute at a high level, and we relied on each other’s experience and creative instincts to solve problems along the way.
